SAFE STEPS is a series of public service announcements along with educational materials that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.
Thanks to Prudence Foundation, National Geographic, International Federation of Red Cross and Red Crescent Societies, Federation Internationale de l’Automobile (FIA) and in Africa, Didier Drogba Foundation, SAFE STEPS now reaches 250 million people daily in Asia and 80 million monthly in Africa with vital lifesaving tips on natural disasters, road safety and first aid.
SAFE STEPS NATURAL DISASTERS
Over 40 percent of the world’s natural disasters took place in the Asia Pacific region, making it the most disaster prone area in the world. Since 2005, approximately 500,000 lives have been lost and 1.4 billion people have been affected. In the coming decades, it is estimated that the lives of 200 million children each year will be severely disrupted by disasters.
SAFE STEPS Natural Disasters aims to provide easy-to-understand educational messages on how to prepare for natural disasters to as many people as possible so they can be safer and more resilient.
SAFE STEPS ROAD SAFETY
Globally 1.3 million people are killed on roads every year, while 500 children are killed on the road every day. Road crashes are the number one cause of death of 15 to 29 year olds.
This continues to be a life-threatening issue to individuals and their families, not just in Asia, but across the world in both developing and developed markets.
SAFE STEPS Road Safety aims to raise awareness and provide easy-to-understand educational messages on road safety to help save and protect as many lives as possible.
SAFE STEPS FIRST AID
Almost 16,000 people die from injuries around the world every single day. While homes are often perceived as safe places, this is where 80 percent of accidents occur.
SAFE STEPS First Aid aims to provide people with fundamental first aid knowledge, enabling them to be less vulnerable in an emergency situation and prepared to potentially save a life.
SAFE STEPS ROAD SAFETY AFRICA
SAFE STEPS Road Safety Africa, an extension of the ground-breaking, pan-Asia SAFE STEPS Road Safety programme, uses multiple platforms including on-air videos, an informative website and print material that can be shared through community-based activities and partnerships to raise awareness of the world’s leading cause of death by providing clear and simple life-saving information.
SAFE STEPS Road Safety Africa aims to raise awareness and provide easy-to-understand educational messages on road safety to help save and protect as many lives as possible.