Back in 2018, the FOX Ad Sales team was given an opportunity to pitch for the World’s first autonomously animated digital influencer, Yumi, who is now the newest face of the luxury skincare line for SK-II. Unfortunately, we did not win the project, but I'm pretty pleased with the proposed looks presented in the end.
Targeted at the the young generation, Yumi, a single artificially intelligent woman, simultaneously answers beauty questions for customers all over the world at any time on the SK-II website by combining technology with creativity to benefit customers and provide a unique digital experience at home and in-store.
YUMI - VERSION 1 (EURASIAN)
Final Render (Front)
Final Render (3/4 View)
YUMI - VERSION 2 (ASIAN)
Final Render (Front)
Final Render (3/4 View)
ALTERNATIVE OUTFIT
Yumi - Version 2 (Asian)
HEADSHOTS
Below are headshots of Yumi that we made during her creation process. Out of the many variations I quite like the version with the grey backdrop. In my opinion the eyes are striking complimenting her cheekbones and jawline.
Yumi - 1st Round (Front)
Yumi - 1st Round (3/4 View)
Some other deciding factors like hairstyle and eye-shape may appear to be subtle but in fact make all the difference as you can see below.
1A (Front)
1A (3/4 View)
2A (Front)
2A (3/4 View)
3A (Front)
3A (3/4 View)
1B (Front)
1B (3/4 View)
2B (Front)
2B (3/4 View)
3B (Front)
3B (3/4 View)
For more on Yumi check out the partnership between SK-II and Soul Machines a ground-breaking, high-tech company of AI researchers, neuroscientists, psychologists, artists, and innovative thinkers, who re-imagining how we connect with machines. Hats off to them and the wonderful work they do!